what does a marketing manager do

What does a Marketing Manager do?

The day-to-day tasks of a marketing manager can vary across companies. With that said, most marketing managers share common responsibilities such as:.

What does a Marketing Manager do?

  • creating a marketing plan for the business
  • generating brand awareness to increase visibility of business
  • developing promotions to go-to market
  • advertising the unique selling point of a businesses products or services
  • coordinating multiple channels of marketing strategies
  • managing budgets for marketing campaigns
  • create a content marketing strategy and content calendar
  • analysing advertising return on investment (ROI)
  • testing new marketing channels
  • optimise marketing campaigns that are not performing
  • improve the User Experience of the company website
  • monitoring and improving search engine optimisation (SEO)
  • managing marketing staff, contractors and third-party vendors
  • building relationships with media outlets to increase press coverage
  • administering social media strategies
  • reviewing performance of marketing campaigns
  • campaign ideation to promote new products
  • educate stakeholders about marketing trends, performance and strategy
  • reporting on marketing campaigns performance


Related: Advantages and Disadvantages of Outsourcing Marketing